“As a brand marketer, I'm a big believer in branding the customer experience, not just selling the service”
— John Sculley
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Simplified Meaning:
When a company tries to sell its products, it shouldn't just focus on the products themselves. Instead, it should also focus on how the customers feel when they use those products. For example, when you go to a coffee shop, it's not just about buying coffee; it's about enjoying the cozy atmosphere, the friendly service, and the feeling of being in a comfortable place. This makes you want to come back again and again. So, for a business to be successful, it should create pleasant and memorable experiences for its customers. When people have a good time using a company's products, they are likely to tell their friends and keep coming back. This approach helps build a loyal customer base and makes the brand stand out in a positive way.
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Brand identity Brand management Brand strategy Branding Customer experience Customer loyalty MarketingFEATURED QUOTES
