“As a brand marketer, I'm a big believer in branding the customer experience, not just selling the service”
— John Sculley
Simplified Meaning:
It means that when promoting a business, it is important to create a memorable and positive experience for the customer, not just focus on selling them a product or service.
Related tags
Brand identity Brand management Brand strategy Branding Customer experience Customer loyalty MarketingFEATURED QUOTES