“There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.”

Simplified Meaning:

Some businesses always want to increase their prices to make more money off their customers. They might think that higher prices will make them seem more high-end or premium. However, other businesses focus on lowering their prices to make their products more affordable for more people, attracting a larger number of customers. This second type of company believes that if they keep their prices reasonable, more people will buy from them, which can be good for everyone in the long run. An example of this idea is seen in two types of supermarkets. One, like a high-end grocery store, might charge a lot for fancy, luxury items. Another, like a discount store, works hard to keep prices low, even if it means they don't have all the fancy items. People who shop at the discount store do so because they want to save money and still get what they need. To put this advice into action, if you run a business or are thinking of starting one, focusing on how to keep your prices low can help you bring in more customers. It's about choosing to provide value and make things more accessible to more people, rather than only trying to make as much money as possible from each customer. This approach can help you build a loyal customer base and create a business that many people trust and support.