"إذا كنت تدخل أي مجال حيث يوجد سوق قائم، في مواجهة منافسين كبار وراسخين، فإن منتجك أو خدمتك يجب أن تكون أفضل بكثير من منتجاتهم. لا يمكن أن تكون أفضل قليلاً، لأنك تضع نفسك في مكان المستهلك... سيسألون، لماذا يشتريه إذا كان بإمكانه اختيار علامة تجارية موثوقة م"
— Elon Musk
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Simplified Meaning:
When you are selling something in a market that already has big, established companies, your product must be a lot better than what they offer. If it is only a little better, people will still choose the well-known brand. Your product must stand out clearly to convince people to switch from a brand they trust. Often, new business owners make something that's only a tiny bit better, but that is not enough. It needs to be much better for people to notice and want to buy it.
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Brand loyalty Business strategy Competition Competitive advantage Customer perception Disruptive innovation Entrepreneurship Innovation Market strategy Product developmentFEATURED QUOTES
