"Si vous entrez dans un domaine où il existe déjà un marché, avec de grands concurrents bien établis, alors votre produit ou service doit être bien meilleur que le leur. Il ne peut pas être un peu meilleur, car alors vous vous mettez à la place du consommat"
— Elon Musk
Copied to clipboard
Simplified Meaning:
When you are selling something in a market that already has big, established companies, your product must be a lot better than what they offer. If it is only a little better, people will still choose the well-known brand. Your product must stand out clearly to convince people to switch from a brand they trust. Often, new business owners make something that's only a tiny bit better, but that is not enough. It needs to be much better for people to notice and want to buy it.
Related tags
Brand loyalty Business strategy Competition Competitive advantage Customer perception Disruptive innovation Entrepreneurship Innovation Market strategy Product developmentFEATURED QUOTES
