"既存の市場があり、大手の競合がいる分野に参入するなら、あなたの商品やサービスは彼らのものよりもはるかに優れている必要があります。少しだけ優れているのではいけません。なぜなら、消費者の立場に立って考えると、信頼されているブランドを選べるのに、大きな違いがなければなぜそれを買うのかと問われるからです。多くの場合、起業家は少しだけ優れているものを思いつきますが、それでは不十分です。はるかに優れている必要があります。"
— Elon Musk
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Simplified Meaning:
When you try to sell a new product or service in an industry where big companies are already successful, yours needs to stand out in a big way. Imagine you want to start a new soda company, but well-known brands like Coca-Cola and Pepsi are already popular. If your soda tastes just a little bit better than these famous brands, people probably won’t bother switching. They trust the brands they already know. But, if your soda tastes amazing, is much healthier, or much cheaper, then people will have a good reason to choose yours instead. So, if you’re creating something new in a crowded market, it must be significantly better to convince people to change their habits and try your product.
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Brand loyalty Business strategy Competition Competitive advantage Customer perception Disruptive innovation Entrepreneurship Innovation Market strategy Product developmentFEATURED QUOTES
