"如果你进入一个已经存在的市场，与那些大规模的、根深蒂固的竞争对手竞争，那么你的产品或服务需要比他们的好得多。它不能只好一点点，因为这样你就要站在消费者的立场上，他们会问，为什么要买它，如果可以选择一个可信赖的品牌，除非有很大的差别？很多时候，企业家会推出一些仅仅好一点点的东西。它不能仅仅好一点点，必须好很多。"
— Elon Musk
Copied to clipboard
Simplified Meaning:
When you try to sell a new product or service in an industry where big companies are already successful, yours needs to stand out in a big way. Imagine you want to start a new soda company, but well-known brands like Coca-Cola and Pepsi are already popular. If your soda tastes just a little bit better than these famous brands, people probably won’t bother switching. They trust the brands they already know. But, if your soda tastes amazing, is much healthier, or much cheaper, then people will have a good reason to choose yours instead. So, if you’re creating something new in a crowded market, it must be significantly better to convince people to change their habits and try your product.
Related tags
Brand loyalty Business strategy Competition Competitive advantage Customer perception Disruptive innovation Entrepreneurship Innovation Market strategy Product developmentFEATURED QUOTES
