"如果你进入一个已经存在的市场，与那些大规模的、根深蒂固的竞争对手竞争，那么你的产品或服务需要比他们的好得多。它不能只好一点点，因为这样你就要站在消费者的立场上，他们会问，为什么要买它，如果可以选择一个可信赖的品牌，除非有很大的差别？很多时候，企业家会推出一些仅仅好一点点的东西。它不能仅仅好一点点，必须好很多。"
— Elon Musk
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Simplified Meaning:
When you are selling something in a market that already has big, established companies, your product must be a lot better than what they offer. If it is only a little better, people will still choose the well-known brand. Your product must stand out clearly to convince people to switch from a brand they trust. Often, new business owners make something that's only a tiny bit better, but that is not enough. It needs to be much better for people to notice and want to buy it.
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Brand loyalty Business strategy Competition Competitive advantage Customer perception Disruptive innovation Entrepreneurship Innovation Market strategy Product developmentFEATURED QUOTES
