"La estrategia competitiva se trata de ser diferente. Significa elegir deliberadamente un conjunto diferente de actividades para ofrecer una combinación única de valor."

Simplified Meaning:

When you want to succeed in business, it's important to do things in a unique way that sets you apart from others. It's like a restaurant choosing to offer entirely unique meals instead of serving the same food that every other place serves. By picking different activities and methods, a business can offer special experiences or products that stand out. For example, think about how Apple created the iPhone in a way that no other phone company did at the time. They focused on having a touch screen and an easy-to-use design. This made their phones different and highly valued by customers. By being different, businesses can attract people who are looking for something special and are willing to pay for it. This approach can help any business carve out its own space in the market, making it more likely to find success. In your own life, you can apply this by finding what you can do uniquely well and focusing on that to make yourself valuable in your job or community.