"La stratégie concurrentielle consiste à être différent. Cela signifie choisir délibérément un ensemble différent d'activités pour offrir une combinaison unique de valeur."
— Michael Porter
Simplified Meaning:
Being competitive means doing things in a unique way. This involves consciously selecting various actions to provide a special combination of benefits.
Related tags
Business strategy Competitive advantage Competitive strategy Differentiation Market differentiation Strategic positioning Unique value Value propositionFEATURED QUOTES