"Vos valeurs fondamentales personnelles définissent qui vous êtes et les valeurs fondamentales d'une entreprise définissent en fin de compte le caractère et la marque de l'entreprise"

Simplified Meaning:

Your core values are the beliefs and principles that guide your actions and decisions in life. They are what you stand for and help shape your personality. For example, if honesty is important to you, you will always try to be truthful in your interactions. Similarly, a company's core values are like a blueprint for how the company behaves and operates. These values influence the way the company treats its employees, customers, and the community, which people can recognize as part of the company's identity. Just like how people see you based on your personal values, people see a company based on what it stands for. For example, a company that values sustainability will focus on eco-friendly practices, and its brand will be known for caring about the environment. By identifying and sticking to your core values, you can build a strong, consistent character, and companies do the same to build a respected and trusted brand.