Market Research Quotes

"Market research doesn't help. If you had gone to a customer in 2013 and said, 'would you like a black, always-on cylinder in your kitchen about the size of a Pringles can that you can talk to and ask questions, that also turns on your lights and plays musi" "No customer was asking for Echo. This was definitely us wandering. Market research doesn’t help." "I’m not against beta testing or surveys. But you, the product or service owner, must understand the customer, have a vision, and love the offering. Then, beta testing and research can help you find your blind spots. A remarkable customer experience starts " "Ultimately, success can only come if you are able to find a way to really go deep and understand the needs that your customers are looking for." "No great marketing decisions have ever been made on qualitative data"