“Market research doesn't help. If you had gone to a customer in 2013 and said, 'would you like a black, always-on cylinder in your kitchen about the size of a Pringles can that you can talk to and ask questions, that also turns on your lights and plays musi”
— Jeff Bezos
Simplified Meaning:
People often don't realize they want something new until they see it. If you had asked customers years ago if they wanted a smart speaker, they wouldn't have known they needed it.
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Consumer behavior Customer feedback Future predictions Innovation Market research Product development Technology trends User experienceFEATURED QUOTES