“I’m not against beta testing or surveys. But you, the product or service owner, must understand the customer, have a vision, and love the offering. Then, beta testing and research can help you find your blind spots. A remarkable customer experience starts ”

Simplified Meaning:

When you're creating a product or service, it's really important that you deeply understand and care about what you're making and the people you're making it for. Think of it this way: imagine you're cooking a special meal for friends. You need to know what kind of food they like, have a recipe in mind, and really enjoy cooking. Once you have that, you can get their feedback on the meal to make it even better. For example, Steve Jobs at Apple had a strong vision and passion for creating products that people would love. He understood his customers and had a clear idea of what the product should be. After that, they used tests and feedback to fine-tune their products. This means that while surveys and testing are useful, they're most effective when you're already clear about your goals and genuinely care about delivering something valuable. If you follow this approach, you can make sure your customers will have a great experience with what you offer.