"راههای زیادی برای متمرکز کردن یک کسب و کار وجود دارد. شما میتوانید روی رقبا متمرکز باشید، میتوانید روی محصول متمرکز باشید، میتوانید روی فناوری متمرکز باشید، میتوانید روی مدل کسب و کار متمرکز باشید، و روشهای بیشتری نیز وجود دارد. اما از نظر من، تمرکز "
— Jeff Bezos
Simplified Meaning:
Running a business can revolve around different priorities: keeping an eye on what competitors are doing, concentrating on developing new products, using the latest technology, or finding innovative business models. But the best way to ensure a business stays strong and successful is to focus deeply on the customers and their needs. For example, think about a popular restaurant in your neighborhood. It could worry about how other eateries are doing or it could constantly change its menu, but what really keeps it busy and loved by people is how it treats its customers. When the staff knows regular patrons by name, gives great service, and adjusts the meals based on what people like or dislike, the diners keep coming back. When businesses put their customers first, they build loyalty and trust, which protects and sustains the business over the long term.