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"Les études de marché ne sont pas utiles. Si vous étiez allé voir un client en 2013 et que vous lui aviez dit : "aimeriez-vous avoir dans votre cuisine un cylindre noir, toujours actif, de la taille d'une boîte de Pringles, auquel vous pouvez parler et pose"

Jeff Bezos

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Simplified Meaning:

People often don't realize they want something new until they see it. If you had asked customers years ago if they wanted a smart speaker, they wouldn't have known they needed it.

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