"تحقیقات بازار کمکی نمی‌کند. اگر شما در سال ۲۰۱۳ به یک مشتری مراجعه کرده و گفته بودید، "آیا دوست دارید یک استوانه همیشه روشن سیاه رنگی در آشپزخانه خود داشته باشید که اندازه‌ای به بزرگی یک قوطی چیپس پرینگلز دارد و می‌توانید با آن صحبت کنید و سؤال بپرسید، همچ"

— Jeff Bezos

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Simplified Meaning:

People often don't realize they want something new until they see it. If you had asked customers years ago if they wanted a smart speaker, they wouldn't have known they needed it.

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