Business Strategy Quotes

"No great marketing decisions have ever been made on qualitative data" "Marketing is really about people and branding is about creating a unique distinction in the mind of the customer" "The best marketing strategy ever: care." "Make it about your customer, not about you." "Adapt to change is what entrepreneurs must do both now and forever." "Competitive markets destroy profits" "If you want to create and capture lasting value, don’t build an undifferentiated commodity business" "People are not good at expressing their frustration. The best way to listen to the customer is through metrics" "If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful" "I don't create companies for the sake of creating companies, but to get things done." "If you are a product-oriented company, you should focus on building great products rather than on how to sell them." "What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it" "An idea meritocracy is the best decision-making system" "Shorting is not a great business, its a great hobby." "Listening to the customers must become everyone's business." "Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value." "Strategy is about making choices, trade-offs; it's about deliberately choosing to be different." "The root of the problem is internal; the problem is the way management selects and implements strategy. Excellence in execution requires a dedicated and focused effort." "Strategy 101 is about choices: You can't be all things to all people" "The worst error in strategy is to compete with rivals on the same dimensions"