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"نحن نرى عملائنا كضيوف مدعوين إلى حفلة، ونحن المضيفون. من واجبنا كل يوم جعل كل جانب مهم من تجربة العميل أفضل قليلاً."

Jeff Bezos

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Simplified Meaning:

Imagine you are having friends over for a dinner party at your home. You want your friends to have a great time, so you put in effort to make everything nice—cleaning the house, cooking tasty food, and making sure everyone feels welcome. In the same way, a business should treat its customers like special guests. The business should work hard each day to improve how customers experience their services or products. For example, if you run a coffee shop, this might mean greeting every customer with a smile, remembering their favorite drink, or making the seating area more comfortable. By paying attention to these details, the customers will feel appreciated and are more likely to come back. This approach makes the relationship between the business and its customers much stronger.

Related tags
Business philosophy Customer engagement Customer experience Customer relationship management Customer satisfaction Customer service Hospitality Quality service Service improvement
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