"المخترعون والمصممون الجيدون يفهمون عملائهم بعمق. يبذلون طاقة هائلة في تطوير هذه الحدس. يدرسون ويفهمون العديد من القصص الفردية بدلاً من الاعتماد على المتوسطات التي قد تجدها في الاستطلاعات. يعيشون مع التصميم."
— Jeff Bezos
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Simplified Meaning:
Inventors and designers who are really good at what they do know their customers very well. They put a lot of effort into understanding their needs and preferences. Instead of just looking at general survey results, they pay attention to many individual stories and experiences. They closely experience and use the design themselves to make it better.
Related tags
Consumer behavior Customer understanding Design process Designers Inventors Product development User experienceFEATURED QUOTES
