"مخترعین و طراحان خوب به خوبی مشتریان خود را درک میکنند. آنها انرژی زیادی صرف توسعه این شهود میکنند. آنها داستانهای زیادی را مطالعه و درک میکنند تا فقط میانگینهایی که در نظرسنجیها پیدا میشود. آنها با طراحی زندگی میکنند."
— Jeff Bezos
Simplified Meaning:
Inventors and designers who are really good at what they do know their customers very well. They put a lot of effort into understanding their needs and preferences. Instead of just looking at general survey results, they pay attention to many individual stories and experiences. They closely experience and use the design themselves to make it better.
Related tags
Consumer behavior Customer understanding Design process Designers Inventors Product development User experienceFEATURED QUOTES