"Los buenos inventores y diseñadores comprenden profundamente a sus clientes. Invierten una enorme energía en desarrollar esa intuición. Estudian y comprenden muchas anécdotas en vez de solo los promedios que encontrarías en las encuestas. Conviven con el d"
— Jeff Bezos
Simplified Meaning:
Inventors and designers who are really good at what they do know their customers very well. They put a lot of effort into understanding their needs and preferences. Instead of just looking at general survey results, they pay attention to many individual stories and experiences. They closely experience and use the design themselves to make it better.
Related tags
Consumer behavior Customer understanding Design process Designers Inventors Product development User experienceFEATURED QUOTES