“Good inventors and designers deeply understand their customer. They spend tremendous energy developing that intuition. They study and understand many anecdotes rather than only the averages you’ll find on surveys. They live with the design.”
— Jeff Bezos
Simplified Meaning:
Good inventors and designers really get to know the people who will use their products. They put a lot of effort into developing a deep feeling for what their customers want and need. Instead of just looking at numbers and charts from surveys, they listen to lots of personal stories and experiences. For example, if someone is designing a new kitchen tool, they might spend time in people’s homes to see how they cook, what problems they face, and what makes things easier for them. By doing this, they get a better idea of how their product can be useful in everyday life. This approach helps them create something that truly meets people's needs and makes their lives better. If you want to follow this advice, try to talk directly to the people who will use your ideas, learn from their experiences, and see things from their perspective.
