“Good inventors and designers deeply understand their customer. They spend tremendous energy developing that intuition. They study and understand many anecdotes rather than only the averages you’ll find on surveys. They live with the design.”
— Jeff Bezos
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Simplified Meaning:
Inventors and designers who are really good at what they do know their customers very well. They put a lot of effort into understanding their needs and preferences. Instead of just looking at general survey results, they pay attention to many individual stories and experiences. They closely experience and use the design themselves to make it better.
Related tags
Consumer behavior Customer understanding Design process Designers Inventors Product development User experienceFEATURED QUOTES
