"優れた発明家やデザイナーは、顧客を深く理解しています。彼らはその直感を育むために莫大なエネルギーを費やします。彼らは調査で見つかる平均値だけでなく、多くの逸話を研究し理解します。彼らはデザインと共に生きます。"
— Jeff Bezos
Simplified Meaning:
Inventors and designers who are really good at what they do know their customers very well. They put a lot of effort into understanding their needs and preferences. Instead of just looking at general survey results, they pay attention to many individual stories and experiences. They closely experience and use the design themselves to make it better.
Related tags
Consumer behavior Customer understanding Design process Designers Inventors Product development User experienceFEATURED QUOTES