"Les bons inventeurs et concepteurs comprennent profondément leur client. Ils consacrent une énergie considérable à développer cette intuition. Ils étudient et comprennent de nombreuses anecdotes plutôt que seulement les moyennes que vous trouverez dans les"
— Jeff Bezos
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Simplified Meaning:
Inventors and designers who are really good at what they do know their customers very well. They put a lot of effort into understanding their needs and preferences. Instead of just looking at general survey results, they pay attention to many individual stories and experiences. They closely experience and use the design themselves to make it better.
Related tags
Consumer behavior Customer understanding Design process Designers Inventors Product development User experienceFEATURED QUOTES
