"Il y a de nombreux avantages à adopter une approche centrée sur le client, mais voici le plus important : les clients sont toujours magnifiquement, merveilleusement insatisfaits, même lorsqu'ils déclarent être heureux et que les affaires sont florissantes."

Simplified Meaning:

People who buy products or services are never completely satisfied, no matter how good things seem to be. Even when they say they are happy and everything is going well, they still secretly want something better. Think about when you get a new phone. It's great at first, but after using it for a while, you start wishing for a better camera or a longer battery life. This is normal and happens with everyone. Companies can use this to improve. If businesses always think about how to make things better for their customers, they can stay ahead of the competition. For example, a restaurant that listens when customers say they want healthier options can add new dishes to their menu and keep people coming back. By always looking to improve, businesses can keep their customers happy and loyal. So, even if things are good now, there's always room to grow and make customers even more satisfied. This mindset helps companies stay successful and keeps customers excited about what might come next.